Our Story

As the mother of three beautiful children, I looked at the world surrounding my kids and realized many of the life lessons I learned as a child were missing in today’s digitally-distracted culture.

The instrument of a watch signifies many life skills we wanted to teach our children, such as time awareness, responsibility, and structure. Inspired by this realization, and our deep passion for watches, the Progeny brand was born.

Constructed of the highest quality watchmaking materials found only in adult watches, every Progeny timepiece is as durable as it is beautiful.

Progeny watches feature Swiss movement, 316L Stainless Steel, and are complemented by beautiful Italian leather straps. Our flagship model, the STEM, is the first automatic watch for the new generation, utilizing the finest of horological engineering.

- Juliana de Villiers, Mother & Founder